Today when I logged into Facebook I was surprised to see this flyer. The question I have is whether this is random or does Facebook know I am a Maple Leafs fan? I have Toronto Maple Leafs listed as an interest in my profile. I also am on a couple of Toronto Maple Leafs fan groups there.

As I am in Vancouver, I don’t understand why I didn’t get a Vancouver Canucks flyer which would make more sense as I am on the Vancouver network.

Could it be that Facebook Flyers are now targeted to specific Facebook members based on their content/activity? Has anyone else received targeted flyers?

Relevance: Trying to better understand Facebook
Leafs Facebook Flyer