Getting to First Base: Social Media Marketing Playbook
Darren Barefoot and Julia Szabo have edited written an e-book entitled “Getting to First Base: A Social Media Marketing Playbook.
I have first met Darren at Northern Voice last February and we spent time chatting at Barcamp Vancouver when he flew in from Malta this summer.
This week they published an e-book and it would be a good purchase for anyone interested in social media from the perspective of research, business, or general marketing knowledge.
I was fortunate to be consulted for the section on Facebook, part of which is below:
Phillip Jeffrey, a University of British Columbia grad student researching social media and user-generated content, says the most popular applications are “visibly social”. That is, they display interactions with your friends and other users on your profile. But another way, visibly social apps provide con- stant, unmistakable evidence of your popularity. They’re the virtual equivalent of flowers from your boyfriend on your desk.
Please view the website and Facebook fan page for the book and share this information with others that may be interested in Social Media.
Relevance: An informed opportunity to learn about Social Media through case studies and expert opinion from a various of perspectives.