Darren Barefoot, who just co-wrote a book about Social Media has began a blog to become a primary source for information about the Google “Knol” Project. It is called Write Great Knols.

I’ve started this blog to gather information about Google Knols, a new product from Google that seems, at first glance, to compete with the Mahalos and Wikipedias of the web. I’ll cover Knol-related news, provide tips and tricks on writing effective knols and point to some great examples.

According to the Google Blog:

The key idea behind the knol project is to highlight authors. Books have authors’ names right on the cover, news articles have bylines, scientific articles always have authors — but somehow the web evolved without a strong standard to keep authors names highlighted. We believe that knowing who wrote what will significantly help users make better use of web content.

You can view an example of a Google “Knol” below. I wish Darren success with this endeavor.

google_knol.jpg

Relevance: How will academic institutions treat Google “Knol” citations? Are you encouraged to create a “Knol” yourself?