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Strutta Home Page

Last month I was fortunate to be one of a select few to take part in a super-duper secret demo of Strutta. I began hearing about Strutta around August/September, although there wasn’t much information about it, they subsequently organised 3 related launch parties: Launch Party, Launch Party with a Twiist, and Launch Party 3 — each was bigger and better than the one previous.

Alexa Booth

Strutta is a company that is founded by Danny Robinson and Maura Rodgers. I have been lucky to personally get to know some of the members of the Strutta team (Lyal Avery, Jordan Behans, Alexa Booth, Danny Robinson, Maura Rodgers) and have found them all to be super friendly, intelligent, and good at what they do.

Danny Robinson & Maura Rodgers @ Launch Party with a Twiist

So what is Strutta about? Here is what I able to disclose from the demonstration. Basically you treat your video like a game. You upload a video of yourself or friend preforming a task (e.g. playing guitar hero, or doing a catwalk on the street) and then other people will also upload a similar video to compete against you. The videos will be able to be recorded and also viewed on the Strutta site. People will rank your video against others submitted or upload their own “one better” version in that particular category.

More features have been added since that initial demo according to the most recent Strutta blog update as some of the bugs have been fixed and suggested feedback has been implemented. I wish Strutta success. If you can, get one of their cool t-shirts you might have seen around SXSW.

Relevance: A rocking startup from Vancouver by some talented and cool friends.