May 2008


digital media and event29 May 2008 04:47 pm

Jeff ParazzoJeff Parazzo, actor Théo in Late Fragment

On the final day of VIDFEST, I attended a screening of Late Fragment. This interactive film had been shown at SXSW 2008 as well it was part of the Future of Cinema Salon Series at the Cannes Film Festival 2008. Ana Serrano, Director of the Habitat new media lab at the Canadian Film Centre introduced the film and was kind enough to provide me with a press package due to my media credentials.

Ana Serrano Ana Serrano, Director of the Habitat new media lab @ Canadian Film Centre

From the press package:

Late Fragment is an interactive film that lets audiences piece together, both literally and figuratively, the cinematic narrative in front of them. The physical experience is not unline channle surfing in front of the television, except imagine that each channel presents different scences from the same story. Late Fragment is the kind of film audiences will need to “play” over and over again, as they tease out the relationships between characters, between past and present, between right and wrong, and between old stories and the creation of new ones.

Faye, Kevin, and Théo - three troubled strangers, three lives fractured by thoughts and acts of violence. In the interacitve feature film Late Fragment, their narratives interlock in a unique cinematic experience in which you play a creative and interactive role. Navigating through the movie, you uncover their stories, and their secrets, at will, controllling the flow and direction of the elaborate sequencing with a simple click.

From the Fact Sheet

  • co-production of two national organizations, the Canadian Film Centre (CFC) and the National Film Board of Canada (NFB), and is the first dramatic interactive feature film to come out in North America.
  • inspired by Switching, an interactive film directed by Morten Schjodt of Oncotype and produced by the Danish Film Institute.
  • an interactive film is an active vs. a passive viewing experience where audiences piece together, both literally and figuratively, the cinematic narrative in front of them. Late Fragment delivered via DVD-video lets audiences click “enter” on their remote control, and impact the way the story unfolds, sequencing the events of the story depending on when and how often they click “enter”

Before the film was shown, audience members that were interested in an active viewing experience sat in the front row so that the remote control could be shared between them.  Ana Serrano first began the process by clicking the remote control. During the Q&A, she stated that she did that to get the process started as audiences tend to initially watch without clicking. As the story centres around a theme of restorative justice with perpetrators and victims being brought together in a room, if the remote control hasn’t been clicked by that time of that initial scene then the film enters a loop focusing on each of the faces of the 3 main characters until engaged.

I enjoyed the film although some of the more graphic scenes caused me to look down and focus on my Blackberry until they were passed.  As someone watching an interactive film but without the power to control the interactivity as I sat in the back, throughout the film I wished I had that power. I would have used it to change the scenes that I found to be too intense for me. I didn’t have a problem following the three separate storylines of Faye, Kevin, and Théo. However in our sitting, the interactive process resulted in Kevin and Théo being shown the majority of the film and Faye only was shown a little bit. If we watched the film again though, the interactive process would be different, perhaps resulting in more Faye and Kevin, but less Théo.

The film reminded me of the interactive books I read as a child. I would follow the main character and be able to turn to one page if I want the character to do one thing and another page if I wanted the character to do something else.  I don’t remember what the formal term was for these types of books.

During the Q&A, it was brought up that three writers-directors each was responsible for a story and had to develop scenes that could stand on their own as it would not be known what scene the audience was looking at previously. As noted on the Fest21.com blog: Daryl Cloran, wrote Kevin’s story; Anita Doron was responsible for Faye’s Story, and Mateo Guez developed Théo’s Story

This was a fascinating film even without its interactive feature and I look forward to seeing whether we have more interactive films in the future.

Below is my video interview of Ana Serrano about Late Fragment (click arrow).


Ana Serrano, Director of the Habitat new media lab @ CFC

Relevance: A novel approach to engaging one’s audience.

digital media and event28 May 2008 06:00 am

On Friday I attended the PopVox Awards and Gala as part of the VIDFEST (Vancouver International Digital Festival). It was held at The Hangar, Centre for Digital Media on the Great Northern Way Campus. The place had a gala-type look and atmosphere as many women were dressed in evening gowns and many of the men were sporting suits. There was even valet parking.

The evening began with the awards show. Below are the winners (taken from the PopVox site).

All the photos from the PopVox Awards are viewable on my Flickr site.

· Best Digital Animated Short: PSYOP, for Coca-Cola “Happiness Factory, the Movie” [see great blog writeup]

· Best Digital VFX: Ubisoft, for Assassin’s Creed

· Best Game (Console/PC): Metanet Software and Slick Entertainment, for N+ on Xbox 360 / XBLA

· Best Game (Casual): Acronym Games, for Rocketmen: Axis of Evil

· Best Mobile (Game): The Saints, for NavBall

· Best Mobile (Application): CellMap Inc, for CellMap

· Best Digital Campaign: Rainmaker Entertainment and Zeros2Heroes Media, for A ReBoot ReLaunch

· Best User Generated/Crowd-sourced Content Site: Invoke Media, for Memelabs.com

· Best Digital Score: Clicktoy Interactive Inc., for The Meadow

· Best Do-Gooder site (Social Change Initiative): smashLAB, for DesignCanChange.org

· Homegrown Award (Best BC-based Venture): smashLAB, for MakeFive.com

Here are photos of the winners that were in attendance:

Rainmaker Entertainment and Zeros2Heroes MediaRainmaker Entertainment and Zeros2Heroes Media PopVox Awards Winner

Jenn Lowther and Nadia NascimentoInvoke Media PopVox Awards Winner

Acronym GamesAcronym Games PopVox Awards Winner

Clicktoy Interactive IncClicktoy Interactive Inc. PopVox Awards Winner

smashLAB smashLAB PopVox Awards Winner

CellMap IncCellMap Inc PopVox Awards Winner

smashLAB smashLAB PopVox Awards Winner

SmashLab and memelabs ~ Pop Vox Awards winnerssmashLAB and memelabs PopVox Awards Winners

Following the Awards show, the chairs were put away and the fun began.

PopVox Awards and Gala Relic Entertainment

PopVox Awards & Gala Lady in Black

Nadia Nascimento - PopVox Awards - VIDFEST
Nadia Nascimento

Singing Wonderwall by Digital Luminaries on Rock Band

More Rock Band by Digital Luminaries

The high energy of VIDFEST that began with Opening Night continued to the close with the PopVox Awards & Gala. The PopVox night was definitely the most fun I’ve had in a while and I met a number of people that I expect will become great friends. A world that had been hidden became revealed and my life has been changed forever.

Relevance: As a first time attendee of VIDFEST, I was blown away at how much I learned and happy to live in a city with creative mind and energetic people. I am looking forward to VIDFEST next year and hope to see you here!

digital media and event21 May 2008 06:33 am

The Vancouver International Digital Festival (VIDFEST) begins today for the fifth year and it looks to be a great event. I am very excited to be attending for the first time and I will be using my blog and other social media tools (e.g. twitter, utterz, viddler, flickr) to share what I am learning and experiencing. Anyone that is a creative leader in digital media or wants to be should register (e.g. students, artists, educators).

The Vancouver International Digital Festival is an event for the top creative minds working in digital media. Join visionaries from games and digital entertainment, Web 2.0, interactive design, animation and mobile applications, at this annual ‘must-attend’ in Vancouver, Canada. Get access to international business match-making, ‘big picture’ conference sessions on the latest trends and markets in digital media, a recruiting fair, high-level seminars for creators, designers, and producers, and loads of networking parties.

Organised by New Media BC, it is a composite of a number of events for Vancouver’s Digital Week (also including the Vancouver International Games Summit (VIGS), Convergence 2008 and the PopVox Awards).


Flickr photo courtesy of kk+

The photography for the advertising campaign is by Kris Krüg of Static Photography. The concept and branding was done by mod7 and the design and layout was by smashLAB.

The speaker list is here and the sessions will take place on Friday at the Creative Exchange Conference.

The sessions of most relevance to me are:

1. Keynote - Chris Anderson, Editor in Chief, Wired. I enjoy reading Wired. One of most interesting article I read was called ShotSpotter from March 2007, Issue 15.04

2. McLuhan 2.0 - Dr. Eric McLuhan, Author and Educator, son of Marshall McLuhan

3. Positively Charged: Do-gooding in a digital age — how digital space can be used for altruistic projects

4. Let the People Play: The future of interactive entertainment - Susan Bond, President and Executive Producer, 42 Entertainment. 42 Entertainment with Jane McGonigal brought us the ilovebees project

Check below for further VIDFEST info:

Flickr
YouTube
Facebook

There is a great article in the Georgia Straight about VIDFEST.

Friends attending VIDFEST (name/blog/twitter):
Rebecca Bollwitt Miss 604 @miss604
Jenn Lowther memelabs @jennmae
Darren Barefoot darrenbarefoot.com @dbarefoot
Monica Hamburg Me Like the Interweb @monicahamburg
Kris Krüg Static Photography @kk
Nadia Nascimento memelabs @nalei

Relevance: Vancouver is a great place for creative ideas and inovative ideas. This will be a great opportunity to network.

apple20 May 2008 04:19 pm

At 10am on Saturday the Apple Store will be officially open in Pacific Centre in Vancouver. I think I may camp out. This is a big moment for Vancouver. I have had a macbookpro since last August and I have loved every minute of my life since then. Thank you Steve Jobs!

Vancouver just got a little bit cooler.

Day 36...Out of the box.

event and facebook and socialmedia20 May 2008 08:00 am

On May 14, I was one of the speakers for a workshop organised by the International Internet Marketing Association. It was a fun event and I was able to learn a little bit about how businesses are using Facebook for advertising, brand marketing, and networking. I am really glad I was able to be a part of this event. There were about 70 people in attendance and the questions during our presentations and the subsequent panel were beneficial in helping each of us better understand some of the needs and objectives of business people.

One lesson to take from the workshop is that businesses are using Facebook to find information about potential hires especially questionable photographs or content on one’s profile page. For example, having a status update message about getting drunk every night could get your name removed from a short list against equally qualified candidates. Some people were also surprised at the amount of time and effort that is necessary to maintain a Facebook presence (e.g. updating a company page, responding to wall messages, or organising events).

Regarding one’s profile page, my advice would be to keep your profile friends-only (maybe even only be searchable by friends) and to create friends lists where you can hide and share personal content based on the closeness of your friendship. I am very careful about who I add as friends and even more careful about who sees my full profile.

My presentation was divided into 3 sections that I perceived to be of most relevance to the Internet Marketing audience. I first focused on how Facebook can be used as a networking tool to enhance real world meetings and potential connections made at events and conferences. I then discussed how Facebook can be used to create a brand identity and the importance of understanding the privacy filtering available. I used the book The Presentation of Self in Everyday Life by Erving Goffman as example of how you want to create a persona through Facebook — “I’m who Facebook says I am”. I closed with examples of how Facebook can be used as an information management tool and the importance of the News Feed feature to share and gather information of specific relevance to one’s work interests.

Both Maureen McCartney of Citizens Bank of Canada and Michael Fergusson of Kinzin had excellent presentations of their case studies. Unfortunately I was unable to take notes as I focused on running through my own talk.

Relevance: A useful opportunity to find out how business people are using Facebook and have an informative discussion of its value as a marketing, communication, and organisational tool.

digital marketing and event and interview20 May 2008 06:00 am

Last Thursday I was fortunate to acquire an interview with Sandy Fleischer, VP and General Manager of Fjord Interactive, a division of Cossette West. The interview was set up by Paul Marr of Optimum Public Relations to discuss Convergence 2008.

Convergence 2008 takes place on Thursday May 22nd and it is organised by Cossette West as part of the Vancouver International Digital Festival (VIDFEST). As I wrote about earlier, it is a digital marketing and communication event taking place on Granville Island, Vancouver.

Their offices are located in Yaletown and the view from their balcony on the fifth floor is quite spectacular. The interview took place outdoors as it was a sunny day. You can hear the traffic in the background, so I have provided a transcription of the interview below.

Sandy Fleischer, VP and General Manager of Fjord Interactive

Me: Hello, it is Phillip Jeffrey here. I’m with Sandy Fleischer, VP and General Manager of Fjord Interactive and I’m asking a few questions about Convergence 2008 which will be coming up next week. The first question I want to ask you is who you are and what do you do for Cossette West?

Sandy: My name is Sandy Fleischer. I’m Vice President and General Manager for Cossette and I run Fjord Interactive Marketing and Technology and we’re the digital marketing group within Cossette.

Me: How did Cossette get involved with Convergence?

Sandy: Convergence was actually our idea. In the past we’ve held digital marketing events but they have been closed, invite-only open only to our key clients and we’ve just received really positive feedback on that. Based on where the industry is now, we felt it was a really good opportunity to open the event up to the broader business community.

Me: How does Cossette 2008 differ from last year?

Sandy: The main thing again is that it is open to the public and we have invited some speakers in outside of the Cossette family on a national and international basis.

Me: Who are the types of people you’d like to attract to Convergence?

Sandy: Really a broad group. Business community in general with a specific focus on marketing and communication professionals, people who are new to digital marketing who are looking for some practical advice, and people who are experts in the field that are looking to broaden their knowledge and learn about what other experts are doing.

Me: How does the diversity of speakers (e.g. Grant McCracken, cultural anthropologist, Darren Barefoot, Social Media expert; William Azaroff, a force behind community engagement) relate to the overall theme of digital marketing and communication?

Sandy: Great question. I think the diversity of the speakers reflect the diverse state of digital marketing right now and really our intent was to focus on a few of the main trends and areas of interest within digital marketing and our speakers and panels are really reflective of that.

Me: What would you like the take-away message to be for Convergence 2008?

Sandy: I think that given it is a broad event it is hard to focus on any one message, but ultimately the idea behind the forum was to provide practical, results oriented advice that people can put into practice on an immediate basis.

Me: Thank you for your time, is there anything else you’d like to add?

Sandy: Just some particulars around the event. It is happening Thursday May 22nd, that it will be part of VIDFEST and that together we are joining forces to create a digital week in Vancouver. We are very excited about that.

Me: Thank you

Sandy You’re welcome.

Relevance: It is great that Convergence is open to the public this year. It should be a great opportunity to meet interesting digital marketing and communication professionals from across North America.

interview and socialmedia and ubicomp19 May 2008 02:07 pm

Shortly after SXSW I was contacted by Kate Imbach who coordinates the developer program at Skyhook Wireless as a Location Awareness Marketing Manager the Director of Marketing and Developer Programs. She wanted to tell me about their current applications in the emerging area of location-based technology on-campus. As someone living on a college campus, I was interested in learning more about this and discussing with her possible applications for benefiting the lives of students on campus. I decided to interview her via Skype on March 28th and she was happy to oblige. I have been using the service since late March and I will also provide further analysis on my demoing of their product.

What is Loki?
Loki works with any wifi-enabled device in order to provide precise location positioning which can be shared. Loki uses the Skyhook Wireless’ Positioning System (WPS), a software-only location-based system to accomplish this task.

There is worldwide coverage for the service available in about 8500 cities/towns at the time of my interview. The skyhook reference database is continually being updated as drivers/walkers map the location of Wi-Fi access points (also called war-driving). The signal is picked up based on the mac address of the Wi-Fi enable device being used.

Relevance for Campuses
There are a number of possible applications for campuses such as campus security, location-based games, or integrated into a campus transportation system.

I was interested in how this system might be integrated into my own campus such as our shuttle bus system. I know that sometimes the bus just doesn’t show up on the route and having a way to let people along the route know its present location might be useful.

A White Paper report which described results by Skyhook and independent third parties conducted a series of performance field tests comparing the WPS capacity against GPS. One of the key findings within what they described as an Urban Canyon (a downtown area with buildings averaging more than 6 stories) found median accuracy to be 20-30 meters and availability to be 97% indoors and 98.8% outdoors.

Demoing Loki
In order to demo Loki, I went to their download page for firefox mac users from their webpage. Once downloaded and activated, an icon appeared to the left of the URL location on the toolbar. Pressing the Loki icon will activate my location. I have always found it to be very precise as shown by the example when I typed in Vancouver Art Gallery instead.

There is also a location feature called my.loki which I have yet to try. According to the website:

MyLoki location-enables social networking. As you travel around MyLoki can automatically let your friends know where you are using your favorite platform — Facebook, RSS Feeds, badges for your blog or even Jaiku. You can pick and choose how and where you want your location displayed.

There are a couple of posts on the topic of location awareness that I have read recently. The first is by Chris Messina and the second is by Todd Sieling regarding location and identity.

Relevance: Location awareness applications are becoming more commonplace whether automatically or manually shared as more people desire to let their friends know where they are. What are the implications for society as we continue to share where we are and what we are doing?

facebook17 May 2008 07:36 pm

Vancouver Facebook Garage 2

Last night around 2am I received an email from Facebookmail. I was a little bit cautious so I googled the terms “facebookmail” and came across this post on SpeakGood in which a similar thing happened to them.

Yes, Facebookmail exists and it is how they contact people. They emailed me to let me know that I needed to change my password as my old password was no longer valid. I can only assume that somehow my account got compromised and they decide to act accordingly. I guess it was that unprotected WiFi that I accessed Friday afternoon while downtown. It was a stupid thing to do, next time I will be alot safer.

From: Facebook <xxx@facebookmail.com>
Date: 17.05.2008 02:45
Subject: Facebook Password Security Alert
To: Phillip Jeffrey

Hey Phillip,

We have reset your Facebook account password for security reasons. You will need to use the link provided in this email to create a new, secure password for your account. Do not use your old password. In the future, please make sure that when you log in to Facebook, you always log in from a legitimate Facebook page with the facebook.com domain. To reset your password, follow the link below:
https://login.facebook.com/xxx (If clicking on the link doesn’t work, try copying and pasting it into your browser.)

Please contact info@facebook.com with any questions.

Thanks,
The Facebook Team

Relevance: Very cool that Facebook caught this, responded accordingly and contacted me to change my password. Thanks.

event and facebook14 May 2008 03:57 pm


In a couple of hours I will be giving a presentation entitled Facebook for Business: How to build relationships, express identity, and manage information in a social ecology. It is for a workshop being organised by the International Internet Marketing Association (IIMA). I am very excited and actually pretty nervous as I always get nervous speaking in public. I feel privileged to get this opportunity and I am in excellent company as UBC Internet Marketing professor Ean Jackson, Maureen McCartney, Web Marketing Manager at Citizen Bank, and Michael Fergusson Chief Products and Innovation Officer at Uniserve and the Founder of Kinzen will be speaking prior to myself.

Their biographies are available here.

What You’ll Learn:

* start with an overview by UBC Internet Marketing professor Ean Jackson that gives some background on the phenomenally-successful social networking application and how it stacks up with contenders such as MySpace and LinkedIn.
* Case Study - Citizens Bank of Canada. Maureen McCartney, Web Marketing Manager at Citizens Bank will share how a financial institution used Facebook to promote brand awareness and drive business results.
* Case Study – Uniserve/Kinzin. Michael Fergusson Chief Products and Innovation Officer at Uniserve and the Founder of Kinzen will talk about how and why he created a Facebook application that now boasts 1.5 million users
* Facebook How-to Workshop. Phillip Jeffrey of the UBC Media and Graphics Interdisciplinary Centre (MAGIC), will take you on an entertaining voyage of discovery as you learn how to use Facebook for your business

Unfortunately it has been sold out for a little while now, but there will be a similar event in the Fall. I will be placing my slide deck on slideshare tonight.

Relevance: Although Facebook has been public since Sept 2006, many people still are unaware on its value as a tool for productivity, business, and getting things done.

event and games14 May 2008 06:08 am

Winners of City Chase VancouverWinners of City Chase Vancouver

Last Saturday I was the Blackberry station captain for the Vancouver location of City Chase 2008. City Chase is similar to the Amazing Race as teams of two race around the city doing activities at different stations in order to acquire points. The first team to acquire the necessary points wins.

It is definitely something that I recommend participating in as it is fun and provides the opportunity to get out of your comfort-zone interacting with strangers in your city while testing your physical and mental limits. Vancouver was the first city on the Canadian tour. If you are American, you can participate in the US events. The World Championship will be in November where winning teams from Canada, USA, France, UK, Ireland, Spain, Italy, Portugal, Germany, Australia, Hong-Kong and Singapore compete.

The Blackberry Station that I was the captain of involved teams having to use the video and photo function to do creative activities. Five of the seven need to be completed within 30 minutes without being assessed a time penalty.

The tasks to choose from were:

  • photo of 2 non-participants kissing
  • 15 sec video of team members acting as cats (including meowing)
  • 15 sec video of 4 non-participants singing O Canada
  • photo of tatoo below the waist
  • 15 sec video of team member eating food simultaneously with stranger
  • photo of stranger drinking a coke
  • 15 sec video of a team member tickling barefoot of stranger

City Chase 2008 Vancouver

I enjoyed being a part of City Chase and I definitely look forward to involvement in the future.

[update] flickr photos are here.

Relevance: Get outside and play a game with others. It is fun and will teach you skills to better your life.

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