In a couple of hours I will be giving a presentation entitled Facebook for Business: How to build relationships, express identity, and manage information in a social ecology. It is for a workshop being organised by the International Internet Marketing Association (IIMA). I am very excited and actually pretty nervous as I always get nervous speaking in public. I feel privileged to get this opportunity and I am in excellent company as UBC Internet Marketing professor Ean Jackson, Maureen McCartney, Web Marketing Manager at Citizen Bank, and Michael Fergusson Chief Products and Innovation Officer at Uniserve and the Founder of Kinzen will be speaking prior to myself.

Their biographies are available here.

What You’ll Learn:

* start with an overview by UBC Internet Marketing professor Ean Jackson that gives some background on the phenomenally-successful social networking application and how it stacks up with contenders such as MySpace and LinkedIn.
* Case Study - Citizens Bank of Canada. Maureen McCartney, Web Marketing Manager at Citizens Bank will share how a financial institution used Facebook to promote brand awareness and drive business results.
* Case Study – Uniserve/Kinzin. Michael Fergusson Chief Products and Innovation Officer at Uniserve and the Founder of Kinzen will talk about how and why he created a Facebook application that now boasts 1.5 million users
* Facebook How-to Workshop. Phillip Jeffrey of the UBC Media and Graphics Interdisciplinary Centre (MAGIC), will take you on an entertaining voyage of discovery as you learn how to use Facebook for your business

Unfortunately it has been sold out for a little while now, but there will be a similar event in the Fall. I will be placing my slide deck on slideshare tonight.

Relevance: Although Facebook has been public since Sept 2006, many people still are unaware on its value as a tool for productivity, business, and getting things done.