Dr. Eric McLuhan & Michael Tippett - Creative Exchange Conference @ VIDFESTDr. Eric McLuhan & Michael Tippett

At VIDFEST 2008, Dr. Eric McLuhan, son of Marshall McLuhan was interviewed by Michael Tippett, the founder and CEO of NowPublic. I really liked the relaxed yet informative interview style of Michael Tippett. I have been to the NowPublic offices back when they shared space with Bryght (before their merger with Raincity Studios). I also enjoyed the changing slides behind them as they talked. I didn’t find it distracting, but rather found the imagery effective in enhancing their message.

Living in a digital world has created a new culture of the nomad, one of metaphysical hunters of information. The old hunter-gatherer used a spear and arrow, the new version uses a laptop and wifi – to much greater effect. Join this renowned scholar and son of Marshall McLuhan as he discusses digital media and their impact on today’s communication.



The event was liveblogged by Jarrett Martineau of NowPublic. The text attributed to Dr Eric McLuhan is from there.


Dr. Eric McLuhan & Michael Tippett - Creative Exchange Conference @ VIDFESTDr. Eric McLuhan – Medium used to be understood as an intermediary, a communion with spirits, not as my father and I understood it.

Dr. Eric McLuhan & Michael Tippett - Creative Exchange Conference @ VIDFEST

Dr. Eric McLuhan – Every new medium reconstrues the audience, by providing them with a new way of imagining things

Dr. Eric McLuhan & Michael Tippett - Creative Exchange Conference @ VIDFESTDr. Eric McLuhan – Media is only understandable as a form of metaphysics. Bodies are no longer relevant. Electronically we are simultaneously in many places at once.

Relevance: What does the proliferation of digital media and mobile technology mean for the ability to transit and share news information instantly via friendfeed, flickr, or twitter?